Suggested retail price exclusive of tax. The suggested price can be modified at any time without notice.
Rolex Datejust 31 Oyster, 31 mm, Oystersteel and yellow gold M278243-0002
Price $14,450.00 CAD
- Reference278243
- Model CaseOyster, 31 mm, Oystersteel and yellow gold
- BezelDomed
- Water-ResistanceWaterproof to 100 metres / 330 feet
- MovementPerpetual, mechanical, self-winding
- Calibre2236, Manufacture Rolex
- Power ReserveApproximately 55 hours
- BraceletJubilee, five-piece links
- DialWhite
- CertificationSuperlative Chronometer (COSC + Rolex certification after casing)
- CrystalScratch-resistant sapphire, Cyclops lens over the date
- ClaspConcealed folding Crownclasp
- Bracelet MaterialYellow Rolesor - combination of Oystersteel and 18 ct yellow gold
- WindingBidirectional self-winding via Perpetual rotor
- OscillatorSyloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
- Precision-2/+2 sec/day, after casing
- Winding CrownScrew-down, Twinlock double waterproofness system
- MaterialYellow Rolesor - combination of Oystersteel and 18 ct yellow gold
- Diameter31 mm
- Oyster ArchitectureMonobloc middle case, screw-down case back and winding crown
White dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from 18 ct gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Yellow Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
The Jubilee bracelet
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.
Model Availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Independent Jewellers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
Rolex Datejust
Make a date of a day
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