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The platinum Rolex Day-Date 40 lying on its side. This 40mm watch is new for 2022 and features a new platinum fluted bezel and ice blue dial, unique to Rolex's platinum watches. Model #228236.

Oyster Perpetual Day-Date

The Realization of an Ideal

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.

The 18K yellow gold Rolex Day-Date 40 lying on its side, crown up. This watch has a 40mm case and is made from solid gold. The dial on this watch is white with Roman numerals and has a fluted bezel. Model #228238.

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.

A vintage Rolex Day-Date in yellow gold, lying on its side crown up. The dial is a champagne colour and the watch has a fluted bezel.

Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.


Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch.


When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.

Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.

Rolex movement calibre 3255 that is found in the Oyster Perpetual Day-Date collection, out of the case. The movement is standing up and you can see details of its finishing.


Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.

The Rolex president bracelet in 18K Everose gold. Displaying the hidden clasp that is only found using the Rolex crown.


Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.

A vintage Rolex ad showing a hand with a Rolex Day-Date on the wrist, answering a red telephone. Many political figures wear the Rolex Day-Date and it has become known as the

Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity. A timepiece of prestige and the fruit of Rolex's watchmaking expertise, the Day-Date accompanies those personalities who shape the world in their respective disciplines through their commitment, human qualities and creative genius.

A distinguished gentleman with black thick framed glasses. He is wearing a suit and blue shirt, as well as a Rolex Day-Date.

Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.

Rolex testimonee Lindsey Vonn sitting in a chair in a white blouse. She is wearing a Rolex Day-Date in yellow gold with a diamond bezel.

Visit us to discover first hand the Day-Date

As an official Rolex retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.

The Rolex logo in gold on a wall.