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A Diamond Is Forever

I Do

The Promise

Beautiful

While all grading reports assess diamond for color, clarity, cut and carat weight (the standard 4Cs), De Beers Forevermark individually selects diamonds against additional rigid criteria to ensure that only the most beautiful diamonds become De Beers Forevermark.

This assurance comes from De Beers Forevermark's exacting selection process that is so rigorous, less than 1% of the world's natural diamonds can become De Beers Forevermark.

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The Promise

Rare

Selected by hand, less than 1% of the world's natural diamonds are eligible to become a De Beers Forevermark diamond. Every step of its journey adheres to strict criteria, calling on master craftsmen and the most experienced of experts to ensure that only the most beautiful diamonds are chosen to be inscribed as De Beers Forevermark.

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The Promise

Responsibly Sourced

For De Beers Forevermark, responsible diamond sourcing lies at the very heart of our business. It means that throughout a De Beers Forevermark diamond's journey from rough to polished, particular care has been taken to ensure responsible business practices, to support the advancement of women and to protect the natural world, which is the ultimate source of our diamonds.

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