TUDOR Returns To Motorsport

TUDOR has built a rich tradition of competition on the racetrack. From backing winning teams in the heyday of motorsport, starting with the Tudor Watch Racing Team in the late '60s, to the recent IMSA TUDOR United SportsCar Championship, TUDOR has left its mark. Now, in 2024, TUDOR is making a comeback to the racing scene.

Introducing Visa Cash App RB, a fresh face in Formula 1, supported by TUDOR. Behind the wheel, you'll find seasoned race victor Daniel Ricciardo alongside the promising talent of Yuki Tsunoda. The team has undergone a complete overhaul, not only evident in the eye-catching livery adorned with TUDOR branding and the drivers' race suits but also in every aspect, from management to engineering. This marks the beginning of an exciting journey aimed at propelling the team to the forefront of Formula 1.

“TUDOR has always been fueled by a daring spirit, a consistent will to do things differently,” says TUDOR CEO Eric Pirson. “And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.

“We are delighted to welcome TUDOR to our team. They have a long history in motorsport, dating back to the 60s when they first got involved in sports car racing, as well as historic racing and rallying” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “ Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”

TUDOR follows its own path. After all, that's the essence of "Born to Dare." The new partnership with Visa Cash App RB exemplifies this ethos. It's easy to just slap the TUDOR name on a winning car. But selecting the right team to support is a different story. It means backing a team that demonstrates potential, shares a daring mindset, and possesses a fighting spirit. It's about supporting a team prepared to tackle the challenge of rising from the back to the front of the grid. That's why TUDOR has aligned with Visa Cash App RB. The TUDOR approach is about giving your all, embracing challenges, and daring to innovate.

TUDOR is gearing up at full throttle for the 2024 Formula 1 season alongside the Visa Cash App RB Formula One team!