Inside TAG Heuer

TAG Heuer: A Legacy of Precision and Innovation

Since 1860, TAG Heuer has set the standard for high-performance watchmaking. From its Swiss roots, TAG Heuer has forged a reputation as a leader in precision chronographs, famously tied to motorsports and adventurous pursuits. Iconic collections like the Carrera and Monaco embody the brand's daring spirit, blending luxury and cutting-edge technology. Today, TAG Heuer continues to innovate, combining its rich heritage with modern engineering to create timepieces that reflect both elegance and endurance.

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Founder

Edouard Heuer

Edouard Heuer, born in 1840 in Switzerland, was a visionary watchmaker and the founder of TAG Heuer. At the age of 20, he established his workshop in Saint-Imier, where he quickly gained recognition for his inventive spirit. Heuer pioneered several key advancements in horology, including the oscillating pinion in 1887, which revolutionized chronograph design and is still used in modern watchmaking. His dedication to precision and innovation laid the foundation for TAG Heuer's legacy in luxury and sports watches, setting a standard for high-performance timekeeping that endures today.