About TAG Heuer
IJL is an Authorized TAG Heuer Dealer
Since 1860, TAG Heuer has been a pioneer in the world of luxury chronographs, defined by a relentless drive for innovation and a deep-rooted connection to competitive motor racing. Founded by Edouard Heuer in St-Imier, Switzerland, the brand revolutionized timekeeping with milestones such as the oscillating pinion in 1887 and the Mikrograph in 1916—the first stopwatch accurate to 1/100th of a second. This obsession with precision led TAG Heuer to become a favorite among racing legends, cemented by iconic collections like the Carrera, inspired by the dangerous Carrera Panamericana, and the square-cased Monaco, famously worn by Steve McQueen. Today, as the Official Timekeeper for Formula 1, the brand continues to push boundaries from its manufacture in La Chaux-de-Fonds. By blending high-performance mechanical movements with bold, contemporary aesthetics, TAG Heuer creates "instruments for the wrist" that thrive under pressure. At IJL, we are proud to offer this avant-garde collection to those who seek a timepiece that captures the adrenaline and spirit of the track while maintaining the highest standards of Swiss watchmaking excellence.
